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It creates a
level playing field
in that anyone can participate
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It is
fast
, allowing business to be conducted more efficiently. Deals can be concluded in real-time reducing dependency on snail-mail
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It has
global
reach, allowing easy access to prospects in geographic areas you might otherwise not get to. You can now attract and talk directly to customers in North America.
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It can be more
cost effective
than traditional marketing methods. For example a brochure is likely to cost more to produce than an web site. Communication costs can be significantly reduced (Internet access 24 hours a day/ 365 days a yea, including telephone charges, now costs less than £20 a month.
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It allows greater
flexibility
. Prices and product offerings can be changed quickly to reflect new market conditions avoiding costly artwork and reprints.
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See also:
Internet Marketing Corp
for lots more links for Internet Marketing.
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